MAGIC OF ME
This project was developed for the Junior’s Department at Macy's Department Store. Based upon the fashion-forward merchandise and the faster-paced lifestyle of this customer, we speak to her "GIMME" attitude toward getting her hands on the latest fashions and add a playful perspective to the merchandise literally calling out to the customer, "Find Me! Buy Me! Love Me!" Keeping this theme light-hearted, graphics of cartoon comic strip were printed on bright metallic gold. The "24K ME" flying golden hearts depict the customers' genuine heart of gold and provide a golden opportunity to relate to the customer at every touchpoint.
Published on: 
2010
Character Design, Interior Design, Graphic Design
  • THE MAGIC OF ME
    | CATEGORY : RETAIL • ENVIRONMENTAL DESIGN |

    CONCEPT : This project was developed for the Junior’s Department at Macy's
    Department Store. Based upon the fashion-forward merchandise and the faster
    paced lifestyle of this customer, we speak to her "GIMME" attitude toward getting
    her hands on the latest fashions and add a playful perspective to the merchandise
    literally calling out to the customer, "Find Me! Buy Me! Love Me!" Keeping this
    theme light-hearted, graphics of cartoon comic strip were printed on bright
    metallic gold. The "24K ME" flying golden hearts depict the customers' genuine
    heart of gold and provide a golden opportunity to relate to the customer at every
    touchpoint.